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Online Interactive Business Development

How developments in the online world can help you get more from your online business

  • Your Brand
  • Your Productivity
  • Your Visibility
  • The Big Picture
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Workflow Process

Duplication of tasks is one of the largest inefficiencies in organizations. How they get there begins innocently. Hire new staff to help with growing workload, then they begin helping with other unrelated tasks, then they begin helping staff not originally intended. And the process becomes confused and laborious with no particular logic mapped out to how and why they are doing what they doing.

This is not slight on well-intentioned staff. There's simply not been analysis of what the core goals are, where the information is coming from, and where it is best collected.

What is the 80/20 rule, and why can it make such an impact on your uniqueness online?

There are so many tremendous discussions on the details, semantics and merits of applying the 80/20 rule, or the Pareto principle, we won't get into that here. However, the non-mathematical premise for the iTristan Media Group software development philosophy is this :

  • leveraging existing tools and technology provides much of the "leg up" to start your project
  • a little effort to customize that tool just for your needs will give you that uniqueness that proves invaluable.
    • In other words, pre-packaging every little application we develop can be very tempting. Give them catchy names and logos and we could resell them over and over again, cloned copies littering the landscape.

      But! Conceiving of the specific needs of a single client's business can provide creative outlets in developing a system for that project no pre-packaged, trademarked tool could ever do.

      While 80% of the legwork has already provided us with a solid framework to begin. It's that 20% client-specific effort that creates so much extra value, no other project will likely see quite that way.

      It's that uniqueness for every client that drives our philosophy. As often as possible create something that is truly of unique value to our clients, distinct from other similar tools, designs, layouts or workflow. And stay away from making clones of our clients' projects.

      Collaboration

      Collaboration is not a new concept, but it is the most frequently overlooked when strategically reviewing and designing workflow for online systems. If your organization is unclear on how it can best simplify how staff and clients can share information in real-time from one source, then there is more that can be done.

      The advances of online or web-based software have allowed for tremendous opportunity for organizations. Where, in the past, companies needed to create large internal infrastructure to house systems and staff, now they can leverage not only vast web-based services, but entire arrays of development frameworks helping to create systems quickly as well as systems that are very customized.

      Leverage pre-existing systems such as :

      • Content Management Systems
      • eCommerce and POS Payment Integration
      • eNewsletters, List-Management
      • Surveys

       

Can your
organization's
web technology
pass this test or are you stuck with a site that suffers from "brochure syndrome"?

Take this quick test to see if you're getting the most out of your web technology. Answer "yes" or "no" to the following:

Our organization ...

1. uses our website to perform tasks that our staff used to, allowing us to use our time and employees more productively.

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    Employ Your Website, It's More Than Just a Pretty Page
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  •         Words from our clients

    Truly professional. Always smiling and positive. Well networked.

    Sean Paddison