Online Interactive Business Development
How developments in the online world can help you get more from your online business
The Complete Online Business contains strategy to manage Design & User Interface, Productivity systems, and Visibility. Without at least considering how one impacts the other you are short-changing your overall business strategy at the very least, and at worst you could be jeopardizing significant opportunity to grow your business.
Circular Strategy
- Knowing how a visitor gets to your site is part of the analysis that help you understand how to work with the design to ensure that you capitalize on that user's motivations.
- Guiding that visitor to register, read, or purchase is only going to be possible if you have clearly and prominently presented them with understandable options
- When they do register or purchase, you need to know what you are going to do with that information. Do they get a follow up? Do you try to up-sell? Does a member of your team phone them for a customer service follow up? How does that staff member get that information?
- As your audience participation increases, are you monitoring the traffic and analysing how and why they are finding you? Based on this information, are you adjusting the content and structure of your site to take advantage of your new understanding of your visitors? Better yet, are you using this information to streamline your non-web-based business process as well?
